Partners, press and investors

Work with First 90 Paws

First 90 Paws helps people choose the right pet, budget honestly and get the first 90 days right, then keeps every pet's care, health record and reminders in one place. It works in the UK, Ireland, the US and Canada, needs no account and collects no personal data.

The problem we're solving

Nearly half of owners find a pet costs more than they expected

46%of UK dog owners say owning a pet is more expensive than they expected (56% of rabbit owners)

51%of UK owners worry about being able to afford vet care

11.1mpet dogs in the UK, the highest ever, plus 10.5 million cats

Source: PDSA Animal Wellbeing (PAW) Report 2025.

Surprises lead to stressed owners, missed vet care and pets handed back to rescues. First 90 Paws shows the real setup, monthly and lifetime costs for 140 pets and breeds before people commit, then helps them through the first 90 days with a day-by-day plan, vet warning signs, a food and plant safety checker and training.

For vets and vet nurses

Clients who arrive prepared

A free waiting-room leaflet with a QR code. Print it for reception, puppy and kitten checks, or new-client packs.
Owners keep a health record (weight chart, vaccines, vet visits, medicines) and can show it, or a PDF of it, at appointments.
Care reminders for flea, worming, boosters and heartworm (US and Canada), in the owner's own calendar.
A free Emergency screen with the practice number one tap away, the poison line for their country and first steps while they get to you.
Every health page sends owners back to their own vet. We never diagnose or sell treatments.

We're looking for a vet to review our content

The health content is written from published PDSA, RSPCA, Blue Cross and BVA advice. We'd like a practising vet or RVN to review it, credited in the app with your name and practice. We have a review pack ready.

✉️ Email us about vets 🖨️ Print the leaflet

For rescues and rehoming centres

Fewer returns, better-prepared adopters

Rescue-first by design. Every pet page asks "Can I get one free?" and points people to rescues before breeders and shops.
A "Which pet fits you?" check on money, time, space, renting, children and other pets, so adopters choose a pet that suits their life.
A budget rehearsal: people put the monthly cost aside for a few weeks before they adopt.
Guides for bringing a dog home to a cat (and the reverse), small pets alongside cats and dogs, children and fireworks.
A scam checker that warns people away from fake adverts and puppy farms.
A Pet CV for landlords, which helps renters get permission to keep a pet.

Add the free leaflet to your adoption packs. If you'd like a version with your logo, or want to link to the app from your website, get in touch. It's free for registered charities.

✉️ Email us about rescues 🖨️ Print the leaflet

For pet insurers, food and pet-care brands

Reach owners at the moment they're deciding

People use First 90 Paws exactly when they're working out what a pet will cost and what to buy: before they get one, and in the first weeks after. The app already prices insurance, food, grooming and vet care line by line for each pet and country.

Partner slots can sit beside the right line (insurance in the monthly costs, food in the setup list), shown by country and type of pet.
Every partner is clearly labelled, and we'll keep it to a few relevant, reputable partners.
No tracking and no data to sell. The app has no accounts, no ad networks and no analytics. Everything an owner enters stays on their phone, and that won't change.
Sponsoring a free guide or tool (for example the Emergency screen or a training guide) is also possible.

Partner placements are switched off today while we launch. We're talking to a small number of partners first.

✉️ Talk to us about partnerships

For investors

The all-in-one app for the first years with a pet

Product	Mobile app (Android now, iOS planned) for choosing a pet, budgeting, the first 90 days, health records, reminders, training and food safety. 140 pets and breeds, 69 training guides, 5 games.
Markets	UK, Ireland, US and Canada, with local prices, currency, spelling and pet laws.
Business model	Free to download, with a generous free tier. A one-off in-app purchase unlocks everything. Clearly labelled partnerships with insurers and pet brands come next.
Why it's different	One app from "should we get a pet?" to their 10th birthday, not a single-purpose tool. Private by design, works offline, built for families.
Stage	Launching on Google Play. Built and run by Paws90 in Northern Ireland.

If you invest in pet care, consumer apps or animal welfare, we'd be glad to share the roadmap and talk.

✉️ Investor enquiries

Press and media

Press kit

Name	First 90 Paws (by Paws90)
In one line	The all-in-one pet app: the real cost of 140 pets before you commit, then everything you need for the first 90 days and beyond.
Where	UK, Ireland, US and Canada. Android, on Google Play.
Price	Free to download, with a one-off unlock. No subscription.
Story ideas	What a puppy really costs in its first year · Fireworks season: getting pets ready · Foods that are dangerous for pets at Christmas · Rescue first: what adopters should check before they commit

App icon (PNG) App screenshot 1

Screenshot 1 App screenshot 2

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More: screenshot 4 · banner (1024 × 500) · logo

✉️ Press enquiries